Hiring — Regional Director: Southeast Asia, Pacific


HappyTap is a hygiene-focused social enterprise. It is headquartered in Singapore and active globally. We design and produce the world’s leading portable, durable and affordable hand washing stations that does not require running water and can be set up in minutes. It allows institutions such as schools, healthcare facilities, day-cares, and small businesses to provide handwashing facilities not just in the toilet and kitchen, but where it is needed most- close to the people.

Our current operations are concentrated in Cambodia, Vietnam, Bangladesh, and India and we are now rapidly expanding our footprint to other countries through institutional partnerships and supplies.  Though presently small, we are a truly multinational and multicultural team currently spread over 6 countries and several locations. 

The current global pandemic has made access to handwashing facilities more critical than ever and HappyTap is well-positioned for enormous potential impact. Being a market leader with experience in social marketing, partnerships building, product development, and an established supply chain with a mass-produced product has given us a head start.

 HappyTap’s market entry strategy in new geographies employs a 2 pronged approach:

    • A focus on dense clusters of opportunity using an “inch-wide, mile-deep” market entry, then diffusing geographically outwards;
    • A frugal, partnership-based business model; gradually investing as traction accelerates— e.g. support schools and healthcare facilities, then partner with MFIs to reach low-income households, and then launch in trade markets.

The opportunity for large-scale system change in hand hygiene conditions in most countries cannot be overstated. In developing countries, most of the rural and urban slum households do not yet have access to running water at home. While many schools may have water (mostly through hand-pumps) in sanitation blocks or kitchens, there are rarely convenient, dedicated handwashing facilities—and even fewer near the classrooms. Similarly, healthcare facilities may offer sinks in bathrooms but frequently lack them in where moments of risk occur, making it difficult for healthcare workers, patients, and patients’ family members to wash hands frequently. In OECD countries, schools struggle to add more handwashing stations due to the hurdles associates with major construction or renovation projects, such as hiring contractors, following safety protocols, and securing large budget & time commitments.

We are organized by five regions:

    • Africa comprising two sub-regions: Anglophone & Francophone Africa (excluding Mauritius)
    • Bangladesh, Middle East & Latin America
    • South Asia – (excluding Bangladesh; including Mauritius)
    • OECD – comprising USA, Canada, UK, and Western Europe (excluding Australia & New Zealand)
    • SEA & Pac– Comprising Southeast Asia, Australia, New Zealand & Pacific Islands


Each region is headed by a Regional Director who develops a team and creates partnerships as required.

Responsibilities, inputs, and outputs


Business Development – Develop and execute partnerships for distribution (particularly within the institutional segment e.g. schools, care homes, healthcare, etc.), consumer financing, co-branding, and sales & marketing and achieve the agreed business objectives.

Operations / Systems – Establish internal systems for efficient operations of the business in the region, including distribution and logistics management, inventory management, finance, legal, human resources; as well as the establishment of legal entities as required.

Establish external partnerships for product manufacturing, as well as for product design and development.

Regional support – As a member of the global management team, the Regional Director will support the adoption of improved internal systems across other countries with the goal of improved regional integration.


Underpinned by Job fundamentals (inputs)

  1. A clear strategy designed after detailed due diligence and market scoping exercises.
  2. A capable and enthusiastic team.
  3. A strong feedback/market intelligence mechanism.
  4. A thorough understanding of primary sources of business, potential customers, and their needs
  5. Sustainable partnerships with channel partners
  6. Suite of products & services to meet customer needs
  7. Sustainable long-term partnerships with product developers, manufacturers, and logistics providers
  8. Robust operations to provide products, services, and after-sales services
  9. Sustainable academic & advocacy partnerships to achieve thought leadership
  10. Robust PR, advocacy, and communication capabilities
  11. Robust admin, HR, IT, finance systems


To deliver the desired outcomes (outputs)

  1. Agreed sales volume targets
  2. Positive, sustainable cash flow
  3. HappyTap established as a market leader
  4. HappyTap established as a clear thought leader
  5. HappyTap considered a successful business underpinned by lean operations, modular growth models and successful partnerships with like-minded organizations


College graduates with at least 10 years of progressively senior experience in sales, social marketing, operations, and general management in reputed organizations. Additional higher qualifications in marketing, management, accountancy or public health preferred. Must be proficient in English. Knowledge of additional languages is a distinct advantage. Must be resident within the region and willing to travel for business.


The Regional Directors report to the Director- Global Partnerships and have a skip level reporting relationship with the Managing Director.


Flexible within assigned region.


Competitive remuneration will be paid every month. Performance-based incentives will constitute a portion of the total compensation.