What we do

Creative commercial marketing that leverages strong emotional motivators for sustained adoption.

Teaching people about handwashing has never been enough.

We try to inspire them.

P х屔ɉɑȔȔ щ Ȕ ѐ屔ݥѠԔѕеДɑȔȔ սє ̔]Ѡ啅̔ɵѥٔɕ͕ɍյѕɕͥ ݔɥєѼɽݥݱДДɵѥ坥 Ȕ ȔQ!QɅɽՍ̔̔ՍݡДݔٔɹДՑ̔ȔͥѕДɅѥ սє ̔ ѐ ѐ屔ݥѠԔѕеѕȔɑȔȔ Ɍɡ̔хДѕД̔̔ }6ڸ]l& u,w㵶wc8ffyfif=*쫞ھcw㵶wc8f

We work with health clinics and schools both as places where handwashing is critical, but also as channels to reach households -- the key environment for children under 5 and their caregivers.

Nobody today goes into a shop asking what kinds of portable handwashing stations (i.e. that don't require plumbing) are available.

We aim to change that. We are eager for multiple producers to enter the market so low-income consumers can choose from a broad range of handwashing facilities.