Behaviour change campaigns are dramatically more effective when complemented with increased access to sinks.
Turn hygiene awareness into actual behaviour that becomes a habit, and improve lives for the long term. Everyone knows and wants to wash their hands. But staggeringly, more than 80% of us don't do it.
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The key predictor of handwashing is proximity to a nice sink. Nothing else matters more.
Even healthcare professionals do not wash their hands if they are not in close proximity to a sink. Using next-generation modular, portable sinks are a proven way to keep them—and all of us—safe.
Don’t offer one without the other.
Mass campaigns to educate about hand washing have swept the world, but without conveniently located sinks, their potential is mostly squandered.
The greatest opportunity to improve handwashing lies in offering convenient, desirable sinks, alongside high-quality behavior change campaigns.
Behaviour change campaigns have reached billions of people around the world. Yet over 80% of people still don’t wash their hands after using the toilet.
Providing convenient access to sinks is the most effective way to capitalize on that enormous investment and effort.
Most people will wash their hands if a sink is within 7.6m (25ft) and in direct sight.
Every meter and corner added to their path drastically reduces hand washing compliance.
Unfortunately, most students and healthcare workers today need to turn 5 to 10 times and walk more than 30m to wash their hands.
The answer is simple: bring sinks closer to people.
It’s not enough to provide sinks only in bathrooms. Why? Because it’s not enough to wash hands only after using the toilet.
Safety requires hand washing in more places and more times. Pioneering organisations are changing where sinks are placed to ensure hygiene compliance at vital locations like building entrances, common areas, dining areas and classrooms.
Behavioural science, design & testing has led to simple, yet groundbreaking portable sinks that are convenient to use. Behaviour change experts are using them as highly visible behaviour change tools.
HappyTap collaborates with industry leaders
The ancient practice is so simple that we assume that we’ve got it covered. But as the world changes and we face new threats, the old approach is no longer fit for purpose. The days of teaching kids a handwashing song but keeping sinks behind closed doors should be over.
HappyTap is singularly focused on helping others imagine a new state in which handwashing is easily done in the most convenient place: where you are. In the classroom, in the waiting room, at the entrance, in the restaurant, at the airport, at home - not searching for the bathroom.
