What we do

Creative commercial marketing that leverages strong emotional motivators for sustained adoption.

Teaching people about handwashing has never been enough.

We try to inspire them.

We work with health clinics and schools both as places where handwashing is critical, but also as channels to reach households -- the key environment for children under 5 and their caregivers.

With years of formative research and human-centered design, we contribute to a growing body of knowledge about habit formation and hygiene.

The HappyTap range of products embodies much of what we've learned about nudges for consistent practice.

Nobody today goes into a shop asking what kinds of portable handwashing stations (i.e. that don't require plumbing) are available.

We aim to change that. We are eager for multiple producers to enter the market so low-income consumers can choose from a broad range of handwashing facilities.