After launching successfully in Vietnam, HappyTap joined forces with TRANSFORM to take its aspirational yet affordable solution to Bangladesh. The solution – a mass-produced portable sink – is designed to remove structural barriers that prevent people from washing their hands with soap.
It not only enables access to handwashing infrastructure, but also addresses the low rate of handwashing in Bangladesh by bridging the gap between knowledge and practice. A significant part of the project is therefore encouraging behaviour change, making handwashing more convenient, accessible, and fun.
It took two years of groundwork and prototyping for HappyTap to gain a solid understanding of the behaviour and practices of Bangladeshi consumers, before launching the product onto the market.
With support from TRANSFORM, HappyTap was able to recruit key staff, conduct market research, deliver a multi-channel marketing campaign, establish manufacturing, scale-up distribution, and investigate further regional expansion.
